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Product conceptualization

Conceptualizing a product is vastly different from conceptualizing a bespoke application. In comparison, products must deal with many unknowns, are expected to be flexible and generic, and provide an engaging user experience to stay competitive. Managing these competing requirements and constraints make product conceptualization both a challenging and specialised exercise.

Our strengths

We are digital product specialists. We build products and only products. Together with our customers, we have launched over 150 globally successful digital products. This experience has given us firsthand knowledge in conceptualizing a winning product for your brilliant idea.

Problem-solution fit

It is a waste of time to solve a problem that doesn’t exist! A core part of the product concept is to define the problem, personas and pain points, key value propositions, and the business model for sustainability. Once solution alternatives are outlined, low-fidelity prototypes help in early testing of problem-solution fit.

Launch strategy

Product development teams must work with constraints like time, money, and other resources. Your launch strategy must identify the feasibility of launching a winning product amid the identified constraints. Estimations, feasibility studies, and delivery plans are crucial elements of a launch strategy.

Concept validation

The faster we learn, the lower the cost of change. Simple online experiments, clickable throwaway prototypes, user research, and scientific analytical methods are valuable tools to validate the product concept before serious development begins.